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Posts Tagged ‘FaceBook reveal pages’

I was reminded  of Sally Field’s Oscar acceptance speech while I was looking into some Facebook marketing ideas the other day. The question on everyone’s mind when trying to apply Facebook to their Internet Marketing is “Will they like me?”. It’s really the wrong question to ask. What businesses should be asking is “Do they really like me?”.

Reveal Pages and Tabs with one-step or two-step actions are all the rage when integrating your FB business into your total business marketing. Like us and win something, or get special access to somewhere, or more often than not get an opportunity to get tons of meaningless social communications. When the goal is simply to get people to Like you on Facebook, the result is often as fulfilling as getting someone to like you at a party or bar; might feel good for the moment but the likelihood of a long-lasting relationship is slim.

Listen up folks: there is no magic bullet for marketing. If you are in it, you’ve got to be in it for the long haul. You didn’t build your brick and mortar business overnight, and you didn’t make your most trusted friendships in a day either. There is no reason to think that a quickie Like on Facebook will have any more resonance than an old-fashioned quickie. We all like to be liked, but we need to be loved to gain from our relationships.

Selling is about sales, but business marketing is about building relationships. Don’t ever confuse the two. As any good salesperson will tell you (and if they’re really good, they’ll tell you over and over again), you have to gain your customer’s trust after you get them to like you. You might get the one-off sale on “like” alone, but you won’t get the repeat customers that businesses strive for.

So if you’re planning something social that has the schedule of a fruit fly’s lifespan in order to gain new business through Facebook, be ready to have a lot of one-night stands. It might be satisfying enough to get you through each day, but don’t expect romance.

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