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I was reminded  of Sally Field’s Oscar acceptance speech while I was looking into some Facebook marketing ideas the other day. The question on everyone’s mind when trying to apply Facebook to their Internet Marketing is “Will they like me?”. It’s really the wrong question to ask. What businesses should be asking is “Do they really like me?”.

Reveal Pages and Tabs with one-step or two-step actions are all the rage when integrating your FB business into your total business marketing. Like us and win something, or get special access to somewhere, or more often than not get an opportunity to get tons of meaningless social communications. When the goal is simply to get people to Like you on Facebook, the result is often as fulfilling as getting someone to like you at a party or bar; might feel good for the moment but the likelihood of a long-lasting relationship is slim.

Listen up folks: there is no magic bullet for marketing. If you are in it, you’ve got to be in it for the long haul. You didn’t build your brick and mortar business overnight, and you didn’t make your most trusted friendships in a day either. There is no reason to think that a quickie Like on Facebook will have any more resonance than an old-fashioned quickie. We all like to be liked, but we need to be loved to gain from our relationships.

Selling is about sales, but business marketing is about building relationships. Don’t ever confuse the two. As any good salesperson will tell you (and if they’re really good, they’ll tell you over and over again), you have to gain your customer’s trust after you get them to like you. You might get the one-off sale on “like” alone, but you won’t get the repeat customers that businesses strive for.

So if you’re planning something social that has the schedule of a fruit fly’s lifespan in order to gain new business through Facebook, be ready to have a lot of one-night stands. It might be satisfying enough to get you through each day, but don’t expect romance.

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Facebook wants to you to keep it crisp and tight. At least that’s the latest rumors to be found at http://www.allfacebook.com/90-characters-2012-02, where it states that the folks at FB wants to keep ads to a 90-character limit. Shorter ads, more ads per page. More ads per page, more revenue streams.

Makes sense but opens up a can of worms for those still struggling to make do with the paltry 135 characters currently available. <- that by the way was 130 characters.

Creativity is the word of the day. Messaging with less elocution. The trend for language throughout the world of the web continues the downward spiral; from 175 characters ads in sponsored advertising (like Google AdWords), to 140 for Tweets, and now this current predicted truncation on Facebook.

Not that this is all too new – those familiar with high-cost real estate or sex partner advertising in newspapers are long familiar with the creative process of abbreviated messaging. Care for a 2/1/1 DA ez comm 825sf bsf only? But with those shortened code messages comes the requirement of a user community familiar with the acronyms and abbrs. Desperately hunting for apartments force-teaches many to become experts in the linguistics of the newspaper ads, just as years of playing around with text messaging has both created and force-taught millions how to lol at the mztks of novice texters 🙂

The question is, how fast will a new language take to form that will fit comfortably into the confines of Facebook advertising, and how valuable will it be to users to teach themselves how to navigate the language? Only time will tell.

Ltz hop it dznt kll lang al2gthr!

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