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Archive for the ‘Link Builiding’ Category

Great article that I spotted from an associate on LinkedIn, and a really important reminder about how quality content is more important than ever in SEO.

The article (http://searchenginewatch.com/article/2164438/Google-Cracking-Down-on-Unnatural-Links-Deindexing-Blog-Networks?goback=%2Egde_102662_member_104140400) details how Google has once more fired a warning shot across the bows of what it considers are unethically optimized websites. In particular the focus here is upon automated link building practices.

Quick and the short of it – Google has started to “take down” placement value of several websites that it feels have employed any form of electronic or automatic (as they refer to it, “unnatural”) link building. As with most Google moves like this, it is reactive to what Google has decided in Google’s own world and it is up to the general public and Internet Marketers to de-engineer the cause of the raucous.

Automated link building has been used by thousands of businesses and web enterprises around the world for as long as the tools to perform that task have been available. Everyone who understands what is required to achieve great Google page ranking also understands that incoming links to a website are one of the more valuable assets. We also know that dozens and many times hundreds of links are nt going to achieve the level of rank increase desired; most times it takes thousands in a highly competitive market.

I’ve been selling the opportunity to build inbound links to my clients for years, and always with the caveat that the process we employ requires manual creation of the links, anchor text, and content. It is slow and, if considered for the level of links required competitively, sometimes quite expensive to build out enough links to add some real value for a client. It always pays off over time, but it is not quick, cheap, or easy. The advantage has always been that the quality of fewer well placed links far outweighs whatever value comes from quantities of poorly placed links, though now that “natural” advantage takes on new prominence.

In a world where headlines win out over material, instant beats out long-term, and quantity is more easily recognized than quality, it appears that Google is trying to take us all back to a more “refined” view of the written word. And while it might be a pain and somewhat annoyingly secretive how it is accomplished, the simple fact is that content remains king (or queen).

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