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How do your clients follow you online? If you are like the thousands of businesses who cannot know what sort of device your clients might use to connect with you at any given time, you need to cover all the bases. Smart phone, tablet, PC, laptop, mini tablet – no matter which way your clients or potential customers do their search, your website has to present a user-friendly, easy-to-navigate portal for that search.

Responsive Design is the answer. Find out what it means to drive [traffic] responsively.

Can’t we all just get along? Hey, if Rodney King could get past what happened to him isn’t it time Apple got past isolationism?

With the current wave of tax news about how Apple is “protecting” taxable income through a variety of tax dodges, to the tune of $30 billion or more, you would think they could finally end the divisions of mobile devices.

There are a lot of talented programmers out there creating a ton of mobile apps at really need to be workable on my iPad, and even more iPhone apps being developed that should be compatible on Android devices. And wouldn’t it be great to actually see ALL YouTube videos active on all devices?

It might actually cost one of those billions to make it happen – I am not hardware oriented so I’ll give the benefit of the doubt. Even so, I will bet that if Apple execs appeared before Congress and asked for extended tax relief if they solved this problem, they would get to hide another $20 billion or so in new dodges.

Just saying.

Great article that I spotted from an associate on LinkedIn, and a really important reminder about how quality content is more important than ever in SEO.

The article (http://searchenginewatch.com/article/2164438/Google-Cracking-Down-on-Unnatural-Links-Deindexing-Blog-Networks?goback=%2Egde_102662_member_104140400) details how Google has once more fired a warning shot across the bows of what it considers are unethically optimized websites. In particular the focus here is upon automated link building practices.

Quick and the short of it – Google has started to “take down” placement value of several websites that it feels have employed any form of electronic or automatic (as they refer to it, “unnatural”) link building. As with most Google moves like this, it is reactive to what Google has decided in Google’s own world and it is up to the general public and Internet Marketers to de-engineer the cause of the raucous.

Automated link building has been used by thousands of businesses and web enterprises around the world for as long as the tools to perform that task have been available. Everyone who understands what is required to achieve great Google page ranking also understands that incoming links to a website are one of the more valuable assets. We also know that dozens and many times hundreds of links are nt going to achieve the level of rank increase desired; most times it takes thousands in a highly competitive market.

I’ve been selling the opportunity to build inbound links to my clients for years, and always with the caveat that the process we employ requires manual creation of the links, anchor text, and content. It is slow and, if considered for the level of links required competitively, sometimes quite expensive to build out enough links to add some real value for a client. It always pays off over time, but it is not quick, cheap, or easy. The advantage has always been that the quality of fewer well placed links far outweighs whatever value comes from quantities of poorly placed links, though now that “natural” advantage takes on new prominence.

In a world where headlines win out over material, instant beats out long-term, and quantity is more easily recognized than quality, it appears that Google is trying to take us all back to a more “refined” view of the written word. And while it might be a pain and somewhat annoyingly secretive how it is accomplished, the simple fact is that content remains king (or queen).

As a mature and seasoned detailed oriented professional with a proven track record of innovative out of the box intagibles, I consider this article elightening!

http://www.imediaconnection.com/content/31279.asp.

 

I was reminded  of Sally Field’s Oscar acceptance speech while I was looking into some Facebook marketing ideas the other day. The question on everyone’s mind when trying to apply Facebook to their Internet Marketing is “Will they like me?”. It’s really the wrong question to ask. What businesses should be asking is “Do they really like me?”.

Reveal Pages and Tabs with one-step or two-step actions are all the rage when integrating your FB business into your total business marketing. Like us and win something, or get special access to somewhere, or more often than not get an opportunity to get tons of meaningless social communications. When the goal is simply to get people to Like you on Facebook, the result is often as fulfilling as getting someone to like you at a party or bar; might feel good for the moment but the likelihood of a long-lasting relationship is slim.

Listen up folks: there is no magic bullet for marketing. If you are in it, you’ve got to be in it for the long haul. You didn’t build your brick and mortar business overnight, and you didn’t make your most trusted friendships in a day either. There is no reason to think that a quickie Like on Facebook will have any more resonance than an old-fashioned quickie. We all like to be liked, but we need to be loved to gain from our relationships.

Selling is about sales, but business marketing is about building relationships. Don’t ever confuse the two. As any good salesperson will tell you (and if they’re really good, they’ll tell you over and over again), you have to gain your customer’s trust after you get them to like you. You might get the one-off sale on “like” alone, but you won’t get the repeat customers that businesses strive for.

So if you’re planning something social that has the schedule of a fruit fly’s lifespan in order to gain new business through Facebook, be ready to have a lot of one-night stands. It might be satisfying enough to get you through each day, but don’t expect romance.